Lead Product Designer
Enterprise • SaaS • B2B • B2C
I design and scale digital products
for millions of users through UX/UI, data, and AI
Product design
7+ years of experience
Branding & visual communications
11 years of experience
Worked on projects for
Lead Product Designer with 7+ years in product design and 11 years in branding and visual communications. I specialize in enterprise and B2B/B2C product design (SaaS, CRM, web, mobile), high-load interfaces, and scalable design systems.
I work at the intersection of design, product, and analytics: I shape and validate product hypotheses, design end-to-end user flows, and improve key metrics (NPS, time-to-task, time-to-market). I apply data-driven UX and integrate AI tools (Codex CLI, Claude CLI, etc.) into discovery and prototyping to speed up product decisions and increase team efficiency. Since August 2025, I have been working in project-based freelance product design.
Case studies from enterprise environments with a strong focus on outcomes and methodology. Materials are shared under NDA constraints.
UI/UX for AURUS digital products: dealer portal and customer-facing interfaces
Interface design for web and desktop. Design system development, A/B testing, and onboarding optimization
Editable client profile. Projects: “Consent and refusal of notarial writ of execution”, “Tax residency”, “Offer”, “Consents and agreements”
Career path from branding agencies
to lead roles in tech companies
Product Designer
Lead UI/UX Designer
Lead UI/UX Designer
Lead UI/UX Designer
Lead Designer
Lead Creative Designer
A modern stack of tools and methodologies for building effective product solutions
Building and maintaining scalable design systems. Reduced delivery timelines by 15–20%.
CJM, JTBD, usability testing, interviews, and competitor analysis. Data-driven design approach.
Interactive prototypes, wireframes, and user flows for hypothesis validation.
Integrating AI tools into daily workflows (ChatGPT, Midjourney, Claude) to accelerate delivery and ideation.
Validating design decisions with metrics. Improving conversion and product efficiency.
Branding, typography, and composition. 11 years of experience in branding agencies.
How I design products that perform and scale
I work at the intersection of design, product, and data: shaping and validating product hypotheses, improving key metrics (NPS, time-to-task, time-to-market), and building data-driven UX research practices.
I integrate AI tools (Codex CLI, Claude CLI, etc.) to accelerate discovery, prototyping, scenario analysis, and overall team efficiency.
I focus on strategic product design: scaling design systems, reducing change costs, and increasing product value for both users and business.
Professional certifications and development
Ilya Pluzhnikov
2026Skillbox
2025USABILITYLAB
2024USABILITYLAB
2023Higher education
•Specialist degree
•Design (6-year full-time program)
Additional education
•Fashion Business
Message me directly in Telegram and we can start quickly.
