Lead Product Designer
Fintech · Enterprise SaaS · Design Systems
I design and scale digital products
for millions of users through UX/UI, data, and AI
Product design
7+ years of experience
Branding & visual communications
11 years of experience
Worked on projects for
Lead Product Designer with 7+ years in product design and 11 years in branding and visual communications. Designed for Sberbank (85M+ MAU), T1 Digital, and AURUS. I specialize in fintech and enterprise product design — complex UX, scalable design systems, and data-driven approach for high-load products.
I work at the intersection of design, product, and analytics: I shape and validate product hypotheses, design end-to-end user flows, and improve key metrics (NPS, time-to-task, time-to-market). I apply data-driven UX and integrate AI tools (Codex CLI, Claude CLI, etc.) into discovery and prototyping to speed up product decisions and increase team efficiency. Since August 2025, I have been working in project-based freelance product design.
Case studies from enterprise environments with a strong focus on outcomes and methodology. Materials are shared under NDA constraints.
UI/UX for AURUS digital products: dealer portal and customer-facing interfaces
Interface design for web and desktop. Design system development, A/B testing, and onboarding optimization
Editable client profile. Projects: “Consent and refusal of notarial writ of execution”, “Tax residency”, “Offer”, “Consents and agreements”
Career path from branding agencies
to lead roles in tech companies
Senior Product Designer
Lead Product Designer
Lead Product Designer
Lead Product Designer
Lead Designer
Lead Creative Designer
A modern stack of tools and methodologies for building effective product solutions
Mentoring, DesignOps, stakeholder management, cross-functional teams.
Banking flows, enterprise SaaS, compliance — products for 85M+ users.
Scalable systems, design tokens, component libraries. Delivery −15–20%.
CJM, JTBD, usability testing, in-depth interviews, data-driven approach.
A/B testing, NPS, retention, conversion, time-to-market — decisions backed by data.
Claude CLI, Codex CLI, Midjourney — accelerating discovery and prototyping.
How I design products that perform and scale
I work at the intersection of design, product, and data: shaping and validating product hypotheses, improving key metrics (NPS, time-to-task, time-to-market), and building data-driven UX research practices.
I integrate AI tools (Codex CLI, Claude CLI, etc.) to accelerate discovery, prototyping, scenario analysis, and overall team efficiency.
I focus on strategic product design: scaling design systems, reducing change costs, and increasing product value for both users and business.
Professional certifications and development
Ilya Pluzhnikov
2026Skillbox
2025USABILITYLAB
2024USABILITYLAB
2023Additional education
•Fashion Business
Higher education
•Specialist degree
•Design (6-year full-time program)
Drop me a message in Telegram for the fastest reply — or pick whatever works for you.
