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Elena Grigoryeva

Elena Grigoryeva

Senior Product Designer
Fintech · Enterprise SaaS · Design Systems


I design and scale digital products
for millions of users through UX/UI, data, and AI

 

Product design

7+ years of experience

 

Branding & visual communications

11+ years of experience

Specialization

Product designDesign leadershipDesign systemsUX strategyData-driven designA/B testingFintech & EnterpriseDesign Systems

Worked on projects for

AURUS
T1 Digital
Sberbank
BCS Bank
General Invest
Mikro Kapital Group

About the designer

Senior Product Designer with 7+ years in product design and 11+ years in branding and visual communications. I have designed products for Sberbank (85M+ MAU), T1 Digital, and AURUS, with a focus on fintech and enterprise products: complex UX, scalable design systems, and data-informed decisions for high-load products.

My work covers the full product design process: discovery, user research, end-to-end flows, high-fidelity UI, design systems, and handoff to development.

Built product design solutions for

AURUS
AURUS
2024–2025
T1 Digital
T1 Digital
2022–2024
Sberbank
Sberbank
2020–2022
BCS Bank
BCS Bank
2019–2020
Mikro Kapital
Mikro Kapital
2018–2019
General Invest
General Invest
2018–2019

Key outcomes

Improved NPS
Through usability testing and UX optimization
15–20%15–20%
Component reuse
Design system rolled out across 3 products
85%85%
Product users
Using designed interfaces daily
MillionsMillions
Listed in the Unified Register of Russian Software
Officially registered Russian software product (SaaS)
SaaSSaaS

Selected projects

Case studies from enterprise environments with a strong focus on outcomes and methodology. Materials are shared under NDA constraints.

NDA case
AURUSJune 2024 — July 2025

Premium digital products

UI/UX for AURUS digital products: dealer portal and customer-facing interfaces

NPS growth
↑15–20%
Steps in critical flows
8 → 4
NDAPremiumAutoTech
NDA case
T1 DigitalAugust 2022 — April 2024

Enterprise platform

Interface design for web and desktop. Design system development, A/B testing, and onboarding optimization

Onboarding time
↓10%
Friction points reworked
7
Listed in the Unified Register of Russian Software
NDAEnterpriseB2BSaaS
NDA case
SberbankSeptember 2020 — August 2022

Products for millions

Editable client profile. Projects: “Consent and refusal of the notary executive endorsement”, “Tax residency”, “Offer”, “Consents and agreements”

Scenarios passed compliance first time
4 / 4
Users
85M+
NDAFintechB2C

Experience

Career path from branding agencies
to lead roles in tech companies

propixelll•Fintech, Enterprise & B2B/B2C SaaS

Independent Product Designer

  • •Lead product design for web and mobile end to end, from discovery through to delivery
  • •Design complex, data-driven interfaces, dashboards, and multi-step user flows
  • •Run user research: in-depth interviews, usability testing, CJM
  • •Build design systems and component libraries; use Claude CLI and Codex CLI to speed up discovery and prototyping

ProfConsultic LLC•AURUS

Lead Product Designer

  • •Sole designer on a cross-functional team of product managers, engineers, and analysts
  • •Redesigned 12 key scenarios: critical flows went from 8 steps to 4 on average, and NPS rose by 15–20%
  • •Built the UI kit from scratch to 200+ components, introduced design tokens, and rolled the design system out across 3 products
  • •Held 15+ discovery sessions and put usability testing on a regular schedule — 8 rounds a year

T1 Digital LLC•Sfera

Lead Product Designer

  • •UX and UI of "Mobile Farm" — an enterprise SaaS platform for testing apps on real iOS and Android devices
  • •New-user onboarding time dropped by 10%
  • •Uncovered 7 critical friction points through 10 in-depth interviews and corridor testing, then reworked the affected flows
  • •Owned the UX direction for the stream, ran art direction and design supervision, and set up A/B experiments

SmartStaffing LLC•Sberbank

Lead Product Designer

  • •UX and UI of Sberbank fintech and payment services for web, mobile, and tablet, mass-market segment (85M+ MAU)
  • •Handled 4 legally complex scenarios: tax residency, offers, consents and agreements, and the notary executive endorsement — all 4 passed compliance review on the first iteration
  • •Added 30+ components to the UI kit and documented the usage patterns in Confluence
  • •Rebuilt the design-to-development handoff on Figma and Jira, cutting the time from mockup to pull request

BCS Financial Group•BCS Bank

Lead Designer

  • •Russia's largest non-bank brokerage: broker, bank, asset management, and private banking
  • •Built BCS Bank's visual communications system for digital and print
  • •Designed plastic and co-branded payment cards, and a single graphic system for the product line
  • •Produced email, banner, landing page, and social assets in one consistent visual language

Mikro Kapital Group•Mikro Kapital, General Invest

Lead Creative Designer

  • •Luxembourg-based microfinance and securitization investment group operating in Europe, Central Asia, and Asia-Pacific
  • •Built the brand's visual identity, from brand books through to digital campaigns, and set the standards that held it together across every channel
  • •Worked with an international team in Russia and Italy, adapting creative for several markets

Creative Agencies•Saatchi & Saatchi, Wimm-Bill-Dann, Komus

Lead Creative Designer

  • •11 years of experience in branding and visual design
  • •Worked with major FMCG brands
  • •Brand identity, packaging, and advertising materials

Skills & tools

The stack and the methods I work with day to day, on fintech and enterprise products

Tools

Figma
Miro
Confluence
AI Tools
Jira
Notion

Core competencies

Design leadership

Mentoring, DesignOps, stakeholder management, cross-functional teams.

Fintech & Enterprise UX

Banking flows, enterprise SaaS, compliance — products for 85M+ users.

Design systems & UI kits

Scalable systems, design tokens, component libraries — a 200+ component UI kit across 3 products.

UX research & strategy

CJM, JTBD, usability testing, in-depth interviews, data-driven approach.

Data-driven design

A/B testing, NPS, retention, conversion, time-to-market — decisions backed by data.

AI-powered workflow

Claude CLI, Codex CLI, Midjourney — accelerating discovery and prototyping.

My approach

How I design products that perform and scale

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Data-driven product design

I work at the intersection of design, product, and data: shaping and validating product hypotheses, improving key metrics (NPS, time-to-task, time-to-market), and building data-driven UX research practices.

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AI-augmented workflow

I integrate AI tools (Codex CLI, Claude CLI, etc.) to accelerate discovery, prototyping, scenario analysis, and overall team efficiency.

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Strategic design impact

I focus on strategic product design: scaling design systems, reducing change costs, and increasing product value for both users and business.

Education

Professional certifications and development

AI Practicum

Ilya Pluzhnikov

2026

AI Capabilities for Design

Skillbox

2025

In-Depth Interviews

UsabilityLab

2024

Online Conference

UsabilityLab

2023

Academic background

British Higher School of Art and Design, Moscow

Additional education

•Fashion Business

2015
britishdesign.ru

Kursk State University, Kursk

Higher education

•Specialist degree

•Design (6-year full-time program)

1999 – 2005
  • •Specialization: Design
  • •Specialist degree, full-time

Kursk State University, Kursk

Professional qualification

•Computer Graphics Artist

2001

Contacts

Drop me a message on Telegram for the fastest reply — or pick whatever works for you.

Telegram

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